We can work with any budget...even $0
Helping you achieve your business goals and revenue.
These core pillars form the basis of our service.
On-brand and results driven websites and collateral.
Optimise your website to increase conversion rates and revenue.
Relevant and high converting traffic to your collateral.
Ensure your business and results continue to climb.
If you're in need of online marketing and web design services, turn to none other than The Local Marketing Company.
Let's start a conversation to turn your business goals into new benchmarks.
Website Design & Development
Many different factors go into what makes a good web design. For instance, your page should be attention-grabbing without being contrasting or too rough on the eyes. It should be easy to the look at and lead the eyes across the page naturally. It should be memorable and easy to navigate. All of that goes into what makes a good, user-friendly website.
However, as a busy business owner, you might not always have the time, resources or skills to devote to designing and developing your website yourself. That’s where a website design company comes in. A good web design company not only helps you optimize your website for the search engines, but it handles everything from creating good graphics to captivating your web traffic to creating a good flow of navigation throughout your website via inline hyperlinks, menu bars and so on.
Web Design Agency
We’re a web development company that has a dedicated process framework. We have plenty of experience in designing websites, and we’ve developed a process that works. We’ll provide your website with a solid foundation and monitor it by evaluating key performance factors. Not only will we help monitor your traffic and sales conversions, but our web development services will help ensure that your website portrays the message that you want your customers to hear.
We’ll also help you create a website with a responsive design and buyer mapping. It’s important for buyers to be able to access your website via mobile, especially in this day and age when a larger and larger percentage of shopping is done online. Plus, it’s also important for your website to be able to document and track the trends in your buyers and their habits. All of these types of feature and services are included in our website development services.
SEO & SEM
One of the most important parts of advertising online is SEO and SEM, which stands for Search Engine Optimisation and Search Engine Marketing, respectively. Search engine optimisation consists of optimizing websites to make them rank higher in the search engines while search engine marketing pertains to creating online marketing campaigns centered around increasing the visibility of a website in order to generate more sales leads.
While SEO and SEM are very similar, they are slightly a bit different as well. Working together, though, they can help you to increase the visibility of your site and gain more potential sales leads than ever before.
SEO ServicesSEO services are those services that consist of adjusting keywords, creating quality content and realigning your website’s properties to optimize them for search engines in general. If you already have a website, it can be a time-consuming hassle to go through trying to optimize your existing web pages for search engines. That is where a SEO company like us comes in. We can conduct marketing research to determine which keywords your business should be ranking higher for, and then we can develop and put into motion a SEO plan to get your website ranking higher for those keywords that would best suit your business, thereby generating more traffic for you that could potentially turn into sales. Additionally, we can help you optimise existing content for keywords and other factors that could affect your rankings in the search engines. Duplicate content, broken links, error pages and so many other factors could be pulling your search engine’s ranking down, and we can evaluate your website for any of these negative conditions. Of course, while all of this is important, it’s also important for your website to have quality content on it that will draw customers in of their own accord because it’s helpful information that they find useful. By creating quality content and practicing good search engine optimisation skills (or paying a company like us to practice them for you), you could end up shooting your website up to the top of the search engine’s rankings.
Just like you need a good plan to accomplish anything else, so does a bit of planning go a long way towards making it so that you have a successful marketing strategy. A marketing strategy is your business game plan that outlines how you’ll attract customers to your business and how you plan on converting the leads you get into sales.
One of the most important parts of the marketing strategy is the lead-getting part. How are you going to get potential buyers to your website? The great thing about the Internet is that there are endless marketing opportunities out there. Traditionally, you had to market through other channels, many of which usually cost large amounts of money, such as by placing television ads, radio ads, billboards, newspaper listings and so on.
While there are some online lead generation methods that cost money, such as PPC (pay-per-click) advertising, Google AdWords and more, they oftentimes don’t cost nearly as much as the traditional methods did. Plus, there are plenty of free ways to advertise on the Internet, such as by taking advantage of social media outlets like Facebook, Twitter and Instagram. Even they have now also implemented paid advertising options that make it so that you can boost your advertising up higher within their platforms.
Regardless of how you decide to market your content, lead generation companies like us here at The Local Marketing Company can assist you. We can help you define your marketing goals and develop and implement a sound marketing strategy that will help you meet those goals via the channels that you select. For instance, if you know that most of your customers tend to congregate on Facebook rather than Twitter, then we can develop you a marketing strategy that focuses more on advertising on Facebook than any other social networks.
Moreover, if you do decide to use any paid advertising methods like Google AdWords, we can evaluate your website, conduct additional research and let you know what keywords and keyword phrases you should be targeting.
Marketing Data List Procurement
When you’re engaging in online lead generation, there is one important distinction that needs to be made to develop the most appropriate marketing strategy for what you’re trying to accomplish. That distinction is whether you are trying to procure customer lead generation or business lead generation. B2B lead generation (business-to-business generation) and B2C lead generation (business-to-customer generation) are two different things.
B2B lead generation consists of appealing to the top management level of businesses. They are business owners yourself, the decision makers, the ones who are in charge of wherever you’re marketing to. They tend to be a much narrower market. As such, they are usually much more difficult to appeal to. However, when you do have a B2B generation that bites, it usually results in larger profits than when you had a B2C.
B2C lead generation, on the other hand, consists of when you’re attempting to appeal to any customer and not necessarily the ones in charge of another business. These are oftentimes the common man or woman, and they encompass a much broader customer base. While they are greater in number, they might be more difficult to appeal to niche-wise since you might not always reach the customers who are actually interested in what you’re trying to sell them. They aren’t necessarily more difficult to convert to a sale, though, and they usually don’t cost as much in advertising as their B2B counterparts.
Regardless of which type of customer you’re trying to appeal to, procuring data lists can prove invaluable. Data lists consist of email marketing leads and any other sales lists that you can use to reach your potential customers and try to make a sale. You can even buy data lists, but if you buy data base results, you’ll no doubt expect results. Our SEO agency can help you procure the best lists to meet your needs and that you can use for marketing automation.
Local Lead Generation and Map Listings
While PPC services and Pay Per Click leads can help you generate some revenue, sometimes your most loyal customers are those that tend to be more local. Many people would rather support a local business, and that’s why local generation and map listings are important.
Our lead generation services can help you find local leads and follow through on them. Lead generation services like ours that include map listings will help you determine where most of your customers come from so that you’ll be able to market locally and experience an even higher success rate than you did marketing globally. By narrowing your leads down to a local level, you’ll be able to focus more on what that particular group likes to give them what they want and secure sales. Then you can worry about expanding and branching out if that’s your desire.
Regardless of whether you need help designing your website for the first time or you need website redesign for a website you already own, we can assist you. Our company does everything from search engine optimization to web development and marketing strategy development. All of these elements work together to create a successful business, and hiring an in-house team to handle all these different levels of marketing for you can quickly become quite expensive. That’s why you might want to consider outsourcing your marketing and design needs to a company like us that has the experience and desire to lead you in all your marketing endeavours.
Don’t go without the advertising and web services that you need when you don’t have to. Contact our company today and find out how we can help your business with designing your website, getting traffic to it, generating those leads to sales conversions and more. We can even help you develop those email lists that will keep your customers informed about you and possibly keep them coming back for me, creating recurring revenue for you.